2013

Peter Ekman is a successful turnaround specialist with deep experience in the wine, winery, consumer goods, and E-Commerce industries from both North America and Europe. Peter started his successful career with Procter & Gamble and has a long track record from the wine industry in the US (Moet & Hennessy, Chandon, Wine.com, Ascentia, Cosentino and Crushpad).

Sean founded Groove 11 in 2001 and grew it to become the second largest agency in Marin County, serving Fortune 500 clients in technology, finance, health care and alcohol beverage. In 2012, Sean became the owner and managing partner at Groove (no 11) and narrowed its focus to lifestyle brands within a three-tier business model. Sean helps brands develop their stories in the digital economy. He generates strategies that engage a brand’s target market at the distributor, retailer and consumer tiers in ways that add value to the company.

Dr. Steven Cuellar is Professor of Economics at Sonoma State University where he teaches courses in Microeconomic Theory, Labor Economics, Public Economics, Econometrics and Wine Economics. His research interests are in the fields of consumer behavior especially as it relates to pricing and marketing. Other research interests include issues relating to labor markets, public policy and wine. Dr.

A well-rounded, accomplished, seasoned business executive and CPA with extensive experience in corporate accounting, finance and technology, Tina began her tenure at Hope Family Wines in 2006. Combining her education with experience in these areas, she has been working as a business intelligence facilitator long before the term was coined. At Hope Family Wines, she inherited a basic data collection process at a growing family winery and helped create a system with intricate levels of precision and accuracy.