2015 Schedule

Thursday, June 25 & Friday, June 26, 2015

Napa Valley Marriott

Day 1: June 25    |   Day 2: June 26

Presentations available now -

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• DTC
• Sales & Marketing
• Human Resources
• Operations &Technology

3:50 - 5:00pm       GENERAL SESSIONS

5:00 - 6:30pm      TECHNOLOGY SHOWCASE & RECEPTION

6:30pm                VIP DINNER 

KEYNOTE TOPICS & SPEAKERS:

Day 2: Friday, June 26

8:00 – 9:00am       REGISTRATION & TECHNOLOGY SHOWCASE OPENS (Tradeshow)

9:00 – 10:00am     WORKSHOP SESSION #1      

A. Technology Leadership:   Moving Your Business to the Cloud, Whether it's Big or Small. 
Moderator: Geni Whitehouse, Countess of Communication, Even A Nerd Can Be Heard

Panelists: John Collins, CEO, GreatVines
Karla Reed, VP of IT, Vintage Wine Estates  

B.  Technology & The Consumer: Top 5 Trends to Help you Scale Digital Sales
A close look at the hottest digital marketing trends and how you can take advantage of them to make more money now: email, search, mobile and love of big data.

Speaker: Andre Atemasov, E-Commerce Executive, Expert in Digital Marketing & Analytics

C. Technology & Your Brand: How to Take Your Brand Into the Future - Using the "Here to Get you There" 
This session will provide statistics on ecommerce and social media usage in the global wine industry, as well as examples from outside the industry on cutting-edge technology implementation to increase sales. 

Panelists: Dr. Liz Thach,  Professor of Wine Business & Management, Sonoma State University
Joe Rosenberg, Strategic Partner Manager, Emerging Business Development, Google

​D. Technology & The Market: Executing Your Brand Strategy in the On-Premise
Experienced sales and trade marketing executives provide insights on how to bring your brand to life in the on-premise.  Learn about how to make your brands stand out in a very competitive and cluttered on-premise market.  What are the keys to penetrating the right accounts, and once in distribution, how do you activate your brands and gain visibility that suits your brand strategy?

Panelists: Tim Jones, Co-Founder & Chief Customer Success Officer, Greatvines
Charles Gill, Co-Founder & CEO, Winemetrics
Scott Evans,  VP of Marketing, the Henry Wine Group

10:00 – 11:00am    WORKSHOP SESSION # 2

A. Technology Leadership:  Tech Above the Vines: Drones & Aerial Photography
In this session, find out how drones provide the opportunity for exceptional high-definition aerial still photography and videography that can be used used by winery owners in developing marketing campaigns, while vineyard owners find aerial imagery useful in identifying problem spots and leveraging the additional perspective for general vineyard maintenance.

Speaker: Jim Brammer, President, Soaring Vista Media Aerial Photography

B.  Technology & The Consumer: Rapidly Increase DTC Sales with Technology
How understand direct customers buying behavior by customizing promotions and offerings. How to pull together data sources including Google Analytics data, ERP (AMS) data, exported data from TradePulse, and several Excel spreadsheets.

Speaker: David Samoranski, Co-Founder, 2 Week Sprints

C. Technology & Your Brand: How to Take Your Boost the Bottom Line Using Tech to Tap into Outside Trends
Panelists: Michael Pavone, President & CEO, quench
Brian Rosen,  Managing Director, Rosen Retail for Adult Beverage

​D. Technology & The Market: Aligning Information Security with your Business Objectives

With your fast pace growing business and diverifying IT infrastructure (reaching into Cloud), IT Security

has become an integral part of brand protection and growth strategy. Learn about best practices around

11:00 – 11:30pm    NETWORKING BREAK