2015 Schedule

Thursday, June 25 & Friday, June 26, 2015

Napa Valley Marriott

Day 1: June 25    |   Day 2: June 26


Presentations available now -

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Day 1: Thursday, June 25

7:30 – 8:30am

8:45 - 10:30am

10:30 - 11:00am

11:00 - 12:15pm

12:15 - 1:45pm

1:45 - 2:15pm 

2:15 - 3:50pm








3:50 - 5:00pm       GENERAL SESSIONS


6:30pm                VIP DINNER 


Day 2: Friday, June 26

8:00 – 9:00am       REGISTRATION & TECHNOLOGY SHOWCASE OPENS (Tradeshow)

9:00 – 10:00am     WORKSHOP SESSION #1      

A. Technology Leadership:   Moving Your Business to the Cloud, Whether it's Big or Small. 
Moderator: Geni WhitehouseCountess of Communication, Even A Nerd Can Be Heard

Panelists: John Collins, CEO, GreatVines
Karla Reed, VP of IT, Vintage Wine Estates  

B.  Technology & The Consumer: Top 5 Trends to Help you Scale Digital Sales
A close look at the hottest digital marketing trends and how you can take advantage of them to make more money now: email, search, mobile and love of big data.

Speaker: Andre AtemasovE-Commerce Executive, Expert in Digital Marketing & Analytics

C. Technology & Your Brand: How to Take Your Brand Into the Future - Using the "Here to Get you There" 
This session will provide statistics on ecommerce and social media usage in the global wine industry, as well as examples from outside the industry on cutting-edge technology implementation to increase sales. 

PanelistsDr. Liz Thach,  Professor of Wine Business & Management, Sonoma State University
Joe Rosenberg, Strategic Partner Manager, Emerging Business Development, Google

D. Technology & The Market: Executing Your Brand Strategy in the On-Premise
Experienced sales and trade marketing executives provide insights on how to bring your brand to life in the on-premise.  Learn about how to make your brands stand out in a very competitive and cluttered on-premise market.  What are the keys to penetrating the right accounts, and once in distribution, how do you activate your brands and gain visibility that suits your brand strategy?

Panelists: Tim Jones, Co-Founder & Chief Customer Success Officer, Greatvines
Charles Gill, Co-Founder & CEO, Winemetrics
Scott Evans,  VP of Marketing, the Henry Wine Group

10:00 – 11:00am    WORKSHOP SESSION # 2

A. Technology Leadership:  Tech Above the Vines: Drones & Aerial Photography
In this session, find out how drones provide the opportunity for exceptional high-definition aerial still photography and videography that can be used used by winery owners in developing marketing campaigns, while vineyard owners find aerial imagery useful in identifying problem spots and leveraging the additional perspective for general vineyard maintenance.

Speaker: Jim BrammerPresident, Soaring Vista Media Aerial Photography

B.  Technology & The Consumer: Rapidly Increase DTC Sales with Technology
How understand direct customers buying behavior by customizing promotions and offerings. How to pull together data sources including Google Analytics data, ERP (AMS) data, exported data from TradePulse, and several Excel spreadsheets.

SpeakerDavid Samoranski, Co-Founder, 2 Week Sprints

C. Technology & Your Brand: How to Take Your Boost the Bottom Line Using Tech to Tap into Outside Trends
PanelistsMichael Pavone, President & CEO, quench
Brian Rosen,  Managing Director, Rosen Retail for Adult Beverage

D. Technology & The Market: Aligning Information Security with your Business Objectives

With your fast pace growing business and diverifying IT infrastructure (reaching into Cloud), IT Security

has become an integral part of brand protection and growth strategy. Learn about best practices around

aligning your business goals and IT Security Strategy for Success.

Speakers: Hapreet S. Walia, President & CEO, WaveStrong, Inc.
Michael WatersSecurity Evangelist, WaveStrong, Inc.

11:00 – 11:30pm    NETWORKING BREAK

11:30 – 12:30pm     WORKSHOP SESSION #3

A. Technology Leadership: Free and Low-Cost Tech for Wineries 
Back by popular demand, this breakout session demonstrates that it is possible to run your winery (or any business for that matter) without endless software licenses fees and support agreements. Just some of the options presented will include office productivity, graphics, building websites, project management, social media and even e-commerce. Handouts. 

Panelists: James Marshall BerryChief Strategy Officer, Wine & the Web
Geni WhitehouseCountess of Communication, Even A Nerd Can Be Heard

B.  Technology & The Consumer: Using True Personalization to Create a Powerful D2C Relationship
Learn how some of the largest retail brands in the world are leveraging data to create highly personalized communications (email, mobile, social, display, WWW) with their consumers and drive higher ROI.  This session will focus on how retailers and eCommerce giants are using purchase, preference and behavioral data to create true 1:1 personalization in all their key digital channels.   

SpeakerMike RicciChief Marketing Officer, Digital Fusion

C. Technology & Your Brand: Using Consumer Feedback via Social Media to Make Informed Marketing Decisions 
Marketing dollars are more precious than ever, so learn how to maximize every cent! Learn about how you can use instant feedback and insights from “Big Data” analysis of consumer reactions to marketing campaigns that informs marketing teams in real time so that they are agile and able to adjust to maximize marketing budgets.

Speaker: Max Kalehoff, Chief Marketing Officer, SocialCode

D. Technology & The Market: Solving the Pricing Puzzle in the Beverage Alcohol Market
Pricing a beverage alcohol product is more akin to selling to 50 different countries than pricing to an otherwise consistent market. Suppliers have begun to recognize the value of trading in their disparate spreadsheets for centralized pricing solutions.

This session covers the experience of suppliers who have made the change to a pricing application and the key benefits to various internal stakeholders as well as trading partners.

Speaker: Chris Spear, Vice President, Business Solutions, TradePulse

12:30pm     WITS 2015 CONCLUDES