2013

Mark Barichievich, Director, Sales Admin, Trinchero Family Estates

Name: 
Mark Barichievich
Company: 
Trinchero Family Estates
Title/Position: 
Director, Sales Administration

Mark has 14 years of Sales Administration experience in the Wine Industry.  He joined R.H. Phillips Winery in 1999, and through many acquisitions, has worked for Vincor Int., and Constellation Brands in various Sales Administration and Finance roles.  He has managed the Pricing Department at Trinchero Family Estates for 4 years, where he managed the development and implementation of an “In House” built pricing system.  Mark holds a BS in Agricultural and Managerial Economics from UC Davis.  In his free time, he runs ultra-marathons.

KEYNOTE: Miles Ward, Manager, Solutions Architecture

Name: 
Miles Ward
Company: 
Amazon Web Services
Title/Position: 
Manager, Solutions Architecture

Miles Ward is a three-time technology startup entrepreneur with a decade of experience building global-scale computing infrastructures. Miles has been at Amazon Web Services since 2010 and is responsible for designing and developing AWS Solution Architectures relating to big data and social analytics, multi-tiered storage, HA and DR approaches for RDBMS systems, and cost optimization.

Melissa Trier, Vice President, Sales, North America, IBI

Name: 
Melissa Trier
Company: 
IBI
Title/Position: 
Vice President, Sales, North America

Melissa Treier is a technology market veteran and currently manages the development, communication, and execution of successful sales strategies for Information Builders. This encompasses business intelligence, analytics, data integrity, data management, and master data management solutions, in addition to post-sales support services.

Ahin Thomas, Co-founder & President, Vintners’ Alliance

Name: 
Ahin Thomas
Company: 
Vintners’ Alliance
Title/Position: 
Co-founder & President

Ahin is the co-founder and President of Vintners’ Alliance, the leading provider of performance marketing solutions to the wine industry, delivering eCommerce lifts ranging from 15-20%.  VA operates the only scaled re-targeting network of alcohol in the US, deploys proprietary SEM methodologies, and runs the wine industry’s largest collaborative database.  Ahin was the Director, eCommerce for Sears Holdings. He holds his MBA from Wharton, BS from Georgetown University (Government). A Bay Area native, Ahin is also an experienced musician and songwriter. 

Chris Spear, Vice President, Business Solutions, TradePulse

Name: 
Chris Spear
Company: 
TradePulse
Title/Position: 
Vice President, Business Solutions

Mr. Spear manages the TradePulse product portfolio, works with Customers on custom solutions, and leads the creation of solutions that result from our Continuous Improvement processes. As the IT Manager for a growing national wine brand Chris led the development and implementation of leading edge solutions for a wine sales enterprise that considered its use of technology a competitive advantage. In addition, Chris was a partner in a wine industry software startup. He holds a BA in Psychology from the University of Washington with emphasis on Organizational Leadership.

Trudy Reading, Value Chain Planning Consultant, Oracle

Name: 
Trudy Reading
Company: 
Oracle
Title/Position: 
Value Chain Planning Consultant

Trudy has 20 years of supply chain, operations and logistics experience, in the wine, industrial packaging and publishing industries.  During her 9 years in the wine industry, she was responsible for project and program management, process re-engineering and change management across the supply chain.  Trudy is passionate about the wine industry and the role of technology in supporting and empowering businesses. Today, she’s part of the Oracle Value Chain Planning team, bringing those passions together. 

Manoj Menon, VP, Product Management, Vistaar

Name: 
Manoj Menon
Company: 
Vistaar
Title/Position: 
VP, Product Management

As vice president, product management at Vistaar Technologies, Inc. Manoj is responsible for driving the product vision for the company’s beverage alcohol vertical. He has almost 15 years of experience building & deploying enterprise pricing software used by Fortune 500 companies around the world. Over the past 4 years, Manoj has focused his attention in the beer, wine and spirits sector and has been instrumental in driving pricing software adoption in leading beverage alcohol companies.

Shokie Lopez, VP of IT, Wente Family Estates

Name: 
Shokie Lopez
Company: 
Wente Family Estates
Title/Position: 
VP of IT

 

Shokie Lopez is the Vice President of Information Technology at Wente Family Estates. He has over 15 years of experience managing all areas of technology at global businesses, championing innovation initiatives, and elevating the technical sophistication of his companies. At Wente, Shokie leads the technology direction and implementation for a global wine company, championship golf course, fine dining restaurants, corporate catering business, and summer concert series. 

Tom Hechtman, MES Channel Sales Engineer, Inductive Automation

Name: 
Tom Hechtman
Company: 
Inductive Automation
Title/Position: 
MES Channel Sales Engineer

Hechtman has many years of experience in selling, demonstrating and implementing numerous MES (Manufacturing Execution Systems) solutions, as well as experience with other types of production tracking. He is responsible for the development of the Ignition MES suite of modules and is considered the company's inhouse expert on the subject. He also works with customers improve production tracking. 

KEYNOTE: Jonathan Good, Senior SRM Solutions Consultant at Oracle

Name: 
Jonathan Good
Company: 
Oracle
Title/Position: 
Senior SRM Solutions Consultant

Jonathan provides technical and functional support to prospective clients and customers for Oracle’s Social Relationship Management platform.  Before joining Oracle, Jonathan was the founder of HelloSocialMedia.com - a social media and marketing agency that focused on the creation and execution of social media programs, including blogging, community development, Internet marketing, design and web development.

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