Mike Ricci, Chief Marketing Officer, Digital Fusion
Mike is a highly accomplished senior digital marketing & business development executive with 25+ years of international experience in technology focused operations (B2B & B2C focused) ranging in size from $8/yr million SaaS businesses to $4.2/yr Billion global industry leaders.
• A well regarded mobile and social media architect who has guided some of the world’s largest brands forward in these emerging interactive marketing arenas.
• Extremely creative with plenty of experience in developing and managing innovative, award winning digital marketing and interactive advertising programs
• Clear track record of success in leading large, complex integrated solutions selling and business development programs and driving strong top line sales growth
• A well respected thought leader in the mobile marketing industry and Chairman of the MMA's Mobile Analytics Committee.
Mike has worked with some of the most sophisticated digital marketers in the world including brands like ABC, CBS, Coca Cola, Disney, DirecTV, Discovery, eBay, Obama 08, Sony, Microsoft, Warner Bros., Paramount, Hilton, Universal Music, Regions Bank, Gieco, Fandango, Monster.com, Lane Bryant, Western Union, AT&T, RIM and others.
He has been upon to do thought leadership at some of the industry's leading conferences and events (AMA, MMA, adTech, DMA, NCDM, eTail, Mobile World Congress, Mobile Insiders Summit, Search Insiders Summit, Mobile Strategies Summit, Blogword, etc.)
• Accomplished at forging innovative business alliances and channel marketing partnerships.
• Created one of the first successful “business to business sports sponsorship models and earned recognition as one of the Best B2B sports marketers in the world at the time.
• Recognized track record of driving over $200m worth of revenue/contracts from global key events like the 92’, 94’, 96’, 98’, 02’ and 04’ Olympics, FIFA World Cup, NASCAR, Super Bowl, FIS World Alpine Skiing Championships, IAF World Track & Field Championships