John Collins / CEO, GreatVines

Built by industry veterans, the GreatVines Beverage Selling Solution is designed to address account development, brand activation, relationship management (CRM), sales order entry, business intelligence and analytics plus trade marketing challenges unique to the Beverage Alcohol Industry – specifically producers and distributors of wine, spirits and beer. John is an executive with over 20 years experience in technology both inside and outside company boundaries, and an experienced business leader with particular expertise in all segments of Beverage Alcohol. Roles prior to GreatVines included tenures with Standard Beverage (KS), Dean & Deluca, Foster/Beringer Wine Estates, and IBM.