Dr. Elizabeth Thach MW, Professor, Wine Business Management, Sonoma State

Dr. Liz Thach, MW (pronounced “tosh”) is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 35 countries. In addition, she is an award winning author who has published over 100 articles and 6 wine textbooks, including Wine – A Global Business and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards.  Liz obtained the distinction of Master of Wine (MW) in May of 2011.