With almost a decade in the wine industry, with experience ranging from hospitality to sales, Westley's recent endeavor has been to create a successful sales operating system to handle V2 Wine Group’s rapidly expanding business which includes 12 brands and approximately 700,000 cases in sales. The system has provided V2's Sales team with live intelligence in the field and a competitive selling edge. Using a Salesforce.com platform, V2's system enables rapid collection and creation of data including distributor inventory tracking, Retail Account Data, distributor depletions, national authorization tracking, as well as a continued database of Customer Relations Management (CRM). Westley's roles with V2 does not stop with Data Management, he also contributes to all distributor pricing management for all markets as well as all aspects of state compliance.
Westley Wallinger is a graduate of Sonoma State University and resides in Sonoma, CA with his wife Caitlyn, where he enjoys trying new wines that the region has to offer and spending time with his family on the weekends, all while fueling his addiction to the SF Giants and Fast Cars.
