Tamara Boatright, VingDirect
Name:
Tamara Boatright
Company:
VingDirect
Title/Position:
President
VingDirect is a community of wineries focused on growing their Direct to Consumer sales through a combination of metrics (dashboards), training and DTC consulting. Prior to founding VingDirect in 2009, Tammy served as the head of Foster's Wine Estates U.S. Direct to Consumer division. In this role, she was President of Windsor Vineyards from 2005-2007 and President of International Wine Accessories from 2004-2007. Windsor Vineyards is the largest U.S. shipper of wine direct to consumer, utilizing outbound telemarketing as the primary sales channel.
Tammy has 20+ years direct marketing and general management experience, beginning with her position at Collin Street Baker in 1990 as General Manager of Cryer Creek Kitchens, a producer of specialty baked goods. She is an instructor at WISE Academy and a frequent speaker at wine industry conferences and forums.