As Vice President of Digital Marketing at Constellation Brands Inc., the world's leading premium wine company, Karena manages digital strategy and execution for the company’s portfolio of 70+ wine and spirits brands including: Robert Mondavi, Clos du Bois, Kim Crawford and SVEDKA. Her organization is responsible for all social media and website initiatives as well as digital advertising and content marketing. She also leads B2B and B2E initiatives including web and mobile applications as well as Constellation Brands’ enterprise community. Since joining Constellation four years ago, Karena has grown the Digital Marketing organization from a single-person role to a team of ten with over 27% of all brand marketing investment now allocated to digital initiatives. Prior to joining Constellation, Karena held leadership positions in the alcohol beverage category as well as digital agencies.
