Trade Sales & Marketing (Track C):
Trade Sales & Marketing (Track C): How an analysis would be structured to measure the possible impact on a winery’s top line and bottom line.
A review of how an “outside-in” winery-value analysis would be structured to measure the possible impact of the combination of improved ERP/Back Office/Procurement, Sales and CRM, Trade Promotion, Farming Operations, Blend Management, and Bottling Systems could affect the winery’s top line and bottom line. Using a 500,000 case winery as the base point, this presentation walks through the key elements of the financial and operational analysis, leading to a set of “conservative”, “pragmatic”, and “aggressive” estimates can be developed and related to a savings in “cost dollars per case.” We will help separate basic system components from more advanced or “add-on” components so that the listener can see how this analysis can lead to a strategic systems roadmap.
Moderator: Leanne Harper, Senior Solution Consultant, Oracle
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