General Session

Welcome and Introductions

WITS Co-Chairs – Lesley Berglund & J. Smoke Wallin
 
Keynote: “A Painful, Powerful Revolution” We’re experiencing a painful, powerful, Internet-driven economic revolution. It's changing the way we make a living and how our entire economy works.
Dave Maney, Economaney
 
Keynote: “Changing the way consumers interact with businesses; helping people discover new experiences in their own neighborhood."
Jennifer Carroll, National Sales Director, Groupon
 
Keynote: “Wine Community Process and Technology Innovations from the Ground Up”
Through our Sustainable Winegrowing Program (SWP), the California wine community has been at the forefront of process and technology innovation.  We are now embarking on another world-class initiative – embedding key quantitative performance metrics into SWP’s industry-wide business processes and technology platform.  We’ll explore the transformative financial and public policy implications of these innovations to individual businesses and the wine sector as a whole. 
Jeff Dlott, Ph.D., President and CEO, SureHarvest
 
Keynote: “Industries Dramatically Changed by Technology:  How Has Technology Changed Strategy.” 
Jeff Tinker, Senior Vice President - Treasury Management National Sales Manager California, Wells Fargo Bank
 
Keynote: “Spread Like Wildfire… From a Brand Perspective” 
Sean Moffitt, Founder and Chief Evangelist, Agent Wildfire
 
Q & A + CLOSING REMARKS