"Fields of Dreams?" How Your CRM Requirements and Strategy Affect Your Company

Many tout CRM or data capture as the end game - build (or buy) a database, fill it with customer data and sales will result. Learn from those who built CRM systems what requirements you need to look for and how your strategy (Sales?  Retention? Growth?), channels (On Site? Web? Social Media?) and implementation can affect your overall company.  
Moderator:  Steve Tamburelli, General Manager, Chappellet Winery
Panelists:  
Chris Cutler, Director of Consumer Sales and Marketing, Swanson Vineyards & Winery
Scott Moss, Ecommerce Manager, Constellation Wines
Susan DeMateiCS, CSW, Marketing Consultant, Owner, Vinalytic