DAY 2 General Sessions
Day 2: Tuesday, July 1
Tuesday, July 1, 2014 — 9:00am - 10:30am
GENERAL SESSION - PART 1
Welcoming Remarks
| Speaker: | J. Smoke Wallin, Co-Chair, WITS & BITS |
Ben Franklin: America's 1st CMO Would Still Be A Pro in 2014
While you may know Benjamin Franklin as a scientist, founding father and a lover of beer and wine, this talk will reveal his brilliance as a marketer whose approach to big challenges and words of wisdom are more relevant today than ever.
| Speaker: | Drew Neisser, CEO & Founder, Renegade |
Engaging the Connected Consumer in the Era of Mobile + Digital
New perspectives and tactics for the era of mobile + digital
| Speaker: | Tim Schulz, Emerging Products Lead - Retail and eCommerce, Google |
Confronting the Inevitable? Data Breach Offense, Defense and Playbook
Half of the past decade’s largest data breaches occurred in 2013 alone, according to statistics gathered by the Open Security Foundation that reveal the speed and scale of business data compromised by loss, theft and remote cyber attacks – often with far-reaching legal, regulatory and brand repercussions. With every connected business facing persistent cyber threats, this session provides attendees with a timely, executive-level overview of data breach scenarios wine and beer industry stakeholders face, key laws and regulations that apply and insight on how to put effective crisis communications programs in place before breaches occur.
| Moderator: | John Nicholson, Strategic Negotiator & Global Sourcing, INFOSYS |
| Panelists: | Seth Brombergerr, Principal, NCI Security |
| Tom Resau, Vice President, W2 Communications |
Tuesday, July 1, 2014 — 10:30am - 11:15am
TECHNOLOGY SHOWCASE & NETWORKING BREAK
Tuesday, July 1, 2014 — 11:15am - 12:30pm
GENERAL SESSION - PART 2
If Digital Marketing had a Crystal Ball
Wine Marketing today, tomorrow and beyond. What might the future digital marketing look like? From websites to social media to mobile apps, location-based technology, to augmented reality and beyond . . . what does all of these mean practically for today's marketers and sellers in this space?
| Speaker: | Aliza Sherman, Web Pioneer, Mediaegg LLC |
Trending Now: Progressive Tech Trends for Enterprising Businesses
Perspectives on the evolution of innovative technologies for business from this successful software visionary. New technologies including cloud, mobility, and big data are allowing mid-market companies to rapidly deploy sophisticated solutions that were previously only available to enterprise companies.
| Speaker: | Sandy Tungare, Founder & CEO, Vistaar |
Tech Trends: Predicting Future Technology that leads to ROI by distinguishing between Fads and Trends
Dedicated futurist and a leading voice trumpeting the technologies that are reshaping these restaurant and hospitality industries.
| Speaker: | Rob Grimes, Founder and CEO, Constrata |
ROI of Digital Marketing: Myths, Facts & Measurement
Can digital marketing really drive offline sales and a positive ROI? Deriving the business case for digital marketing in the wine industry is a challenge faced by many. Advances in technology now allow us to target wine consumers with tremendous accuracy and then track the impact of our marketing efforts on offline sales. Learn how wine consumers engage with digital media, and how Constellation Brands Inc. leverages digital marketing to drive their business.
| Speaker: | Karena Breslin, Vice President of Digital Marketing at Constellation Brands Inc. |
Morning Wrap
| Speaker: | Lesley Berglund, Co-Chair, WITS & BITS |
Tuesday, July 1, 2014 — 12:30pm - 1:45pm
LUNCH & TECHNOLOGY SHOWCASE
Tuesday, July 1, 2014 — 1:45pm - 2:45pm
TECHNOLOGY SHOWCASE & NETWORKING BREAK
Tuesday, July 1, 2014 — 2:45pm - 4:30pm
GENERAL SESSION - PART 3
Welcome Back
| Speaker: | Lesley Berglund, Co-Chair, WITS & BITS |
Applying Technology Innovation to Revolutionize Old School Industries
Applying Technology Innovation to Revolutionalize Old School Industries take us down a winding, thought provoking road of innovation.
| Speaker: | Steve Hershberger, Founder, Chairman & CEO, Steady Serv Technologies |
Grocery And On-Premise Innovators on Technologic Transformations
Grocery and Restaurant Innovators to discuss leading-edge business developments, and the phenomenal impact of new applications that have grown wine and craft beer sales.
| Moderator: | Sarah Lockyer, Editor in Chief, Nation’s Restaurant News |
| Panelists: | Eduardo Dingler, Corporate Beverage Director, Morimoto Restaurants |
| Peter Triolo, Director of Food and Beverage, The Culinary Institute of America | |
| (other panelists TBA) |
The Internet of Things and the Nexus of Forces
The Internet of Things and the Nexus of Forces will impact the beer and wine industries across the spectrum from agriculture to the consumer. This session will discuss how and what will be impacted.
| Speaker: | Joseph Farrugia, Domaine Leader, Gartner |
From Distributor to Retailer: The Mysterious Missing Link
Moving goods from shelves to consumers requires an understanding of the sometimes mysterious, and continually evolving, retail landscape.
| Speaker: | Brian Rosen, Managing Director, Rosen Retail for Alcohol Beverage |
How To Be Disruptive
Status quo vanquisher Terry Wheatley shares breakthrough examples on the positive impact of online community engagement with building brands and trade sales.
| Speaker: | Terry Wheatley, Co-Founder & CMO, Wine Sisterhood & Executive Vice President, Sales & Wholesale Marketing, Vintage Wine Estates |
Closing Remarks
| Speaker: | J. Smoke Wallin, Co-Chair, WITS & BITS |
Tuesday, July 1, 2014 — 4:30pm - 6:30pm
TECHNOLOGY SHOWCASE, CLOSING BEER & WINE RECEPTION