Day 1 Session Workshops

Day 1: Monday, June 30

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: A. Technology Leadership

Take Advantage of "Always On" and "Always Connected" to Accelerate Your Business
Today’s world is mobile, global and "always on." Everything is becoming IP connected. The success of each and every one of your business transactions is dependent upon your network. Cloud, Network, and Mobility, converge on an integrated platform that can help you transform the way you do business. Learn about innovative solutions for cloud computing and applications, networking and mobile computing, along with integration capabilities that seamlessly tie it all together.

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: B. Small Business & Emerging Brands

Free and Low-Cost Technologies for Wineries and Breweries
There's an app for almost everything these days. In this session, discover information on free and low-cost tools you can apply to your winery or craft brew business, delve into perspectives on managing across platforms, and gain insight into making it all work on mobile devices. These pros will share their favorite applications for office productivity, graphics, websites, project management, social media and e-commerce. They will also discuss the tools that are worth the investment, and those that you shouldn’t use for free.

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: C. Beer & Hospitality

Craft Breweries Are Booming. But How Are They Managing All This Growth? This ERP Is Not Just For BUD.
Case studies and best practices in the Craft Beer business utilizing Orchestrated BEER and SAP

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: D. Consumer & Brand

Dynamic Digital Consumer Marketing - Does Effort Equal Results?
Digital marketing can be time consuming and confusing, but also have big rewards.  Join us as we look at some case studies and best practices on maximizing your returns.  Included in this hour we will look at some case studies on QR Codes and Smartphone Apps, but also discuss technologies, vendor choices and ROI measurement.  Attendees will have time for questions and discussion from this panel that has tired and tested many programs you're likely currently considering.

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: E. Marketing & Trade Sales

Marketing Innovation: Squeezing Big Time Results Out of Tiny Budgets
In the beverage business goals are high, and budgets are tight. Big ideas, clever approaches, new channels and innovative marketing can help wine and beer brands garner big budget results!

Monday, June 30, 2014 — 2:45pm - 3:45pm
SESSION 2: A. Technology Leadership.

Data Breach Drill-Down: Best practices for following the law, avoiding cyber attacks and protecting brand reputations
Verizon’s latest Data Breach Investigations Report details more than nine patterns of recurring data breach scenarios - pointing to the diversity and complexity of threats exploiting weaknesses in company policies, mobile devices, supply chains, industry partners and other operations. This panel discussion will provide a demonstration of some common techniques used by attackers and will offer practical, in-depth recommendations for attendees looking to mitigate data breach risks with actionable IT security and compliance measures. Attendees will also learn how to communicate with critical audiences – including customers, government officials and the media – in the wake of a breach.

Monday, June 30, 2014 — 2:45pm - 3:45pm
SESSION 2: B. Small Business & Emerging Brands

Smart Routes to Major Markets for Craft Beer and Boutique Wines
Deciding if and when to take the leap from direct to consumer, on site and through clubs/online to self distribution and eventually to 3 tier distribution is one of the hardest for young growing breweries and wineries. In this hands-on workshop, we will look at case studies and take requests from the audience on this unique challenge.

Monday, June 30, 2014 —2:45pm - 3:45pm
SESSION 2: C. Beer & Hospitality

Serving up Keg Beer with Big Data - Right Product, Right Place, Right Time.
One of the biggest challenges in the industry today is knowing where kegs are and if they are going to run out. The SteadyServ® iKeg™ is a revolutioary new system providing real-time information about beer supply to breweries, distributors and bars. To know exactly how much you have, when it will run out, and how much you need to re-order is good for everyone, especially thirsty consumers. Join Steve is in this highly interavcitve discussion on where the beer industry is going and how technology is enabling the change.

Monday, June 30, 2014 — 2:45pm - 3:45pm
SESSION 2: D. Consumer & Brand

Growing Relationships with Consumers: Combined Marketing Automation and Social Relationship Management
Find out how to leverage Marketing Automation and Social Relationship Management to fill your sales pipelines, build brand awareness, and gain the trust of your consumers. Learn best practices for using Marketing Automation to nurture consumers through the buying process and how to grow a community of supporters who will embrace and recommend your brands through the use of social relationship management.

Monday, June 30, 2014 — 2:45pm - 3:45pm
SESSION 2: E. Marketing & Trade Sales

Market Data Reporting for All
Does National Depletion Reporting see impossible? Not sure what to do with market data? This panel discussion will focus on the the increasingly lowered barriers of entry to national market information that used to be available only to large suppliers, along with tactics that a smaller supplier can advantageously use.

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: A. Technology Leadership

Deploying to the Cloud: ERP and Desktops in under an hour!
A variety of applications, including Microsoft Dynamics NAV, can be deployed using CloudFormation from Amazon Web Services. Here's a chance to discover this efficient technology and gain a sneak peek at Amazon Workspaces Desktop as a service.

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: B. Small Business & Emerging Brands

Free and Low-Cost Technologies for Wineries and Breweries
There’s an app for almost everything these days. In this session, discover information on free and low-cost tools you can apply to your winery or craft brew business, delve into perspectives on managing across platforms, and gain insight into making it all work on mobile devices. These pros will share their favorite applications for office productivity, graphics, websites, project management, social media and e-commerce. They will also discuss the tools that are worth the investment, and those that you shouldn’t use for free.

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: C. Beer & Hospitality

Technology Enabling Hospitality Operations: Lessons Learned
From Tasting Room, to Tap Room to On Premise -- Industry visionary Rob Grimes leads a discussion about you can leverage what key players in food-service, hospitality and retail are doing to create improvements in the operations, Take this opportunity to leverage these related industries and operations and focus on the latest and greatest tech applications that put you in the game. Learning from others, leveraging their technologies from an functions & features, applications and suppliers by taking a closer look at what is available and how to put those applications and technologies to work in your operations.

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: D. Consumer & Brand

The Intersection of the Consumer and the Digital Beverage Space: Emerging Trends
As technology continues to become more deeply embedded in the daily lives of consumers, new game-changing trends have emerged to challenge established industry practices and create new opportunities for tomorrow's industry leaders. Join some of the leading experts working at the intersection of mobile, commerce and digital to discuss new opportunities that are arising in the beverage industry. We expect seats to fill up quickly so please plan to arrive early.

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: E. Marketing & Trade Sales

Leveraging SaaS solutions in Sales and Marketing to Drive Revenue and Margin
The trend to SaaS B2B is growing across all industries. Many applications that were designed for the largest companies in the world are available today to smaller companies through the cloud, enabling transformational innovation through technology.

Monday, June 30, 2014 — 5:00pm - 6:30pm
Technology Showcase Opens, Welcome Beer & Wine Reception
                                      WineTwits Virtual Wine Tasting & Demonstration

Files: 

1A_June30_ATT_WITS.pdf