Consumer Direct Sales (Track B): Measuring DTC Success

A holistic view of how to measure what really matters.  From Net Promoter Score to mystery shopping, from executive dashboards to DTC channel specifics, this panel of DTC data experts will take both a broad and deep look at how the most successful wineries are measuring customer satisfaction and DTC success by channel.
 

Moderator: Lesley Berglund, Chairman, WISE Academy

Panelists:
Jean Arnold, President, Hanzell Vineyards 
Lesley Russell, VP Marketing & Direct Sales, St. Supery Estate Vineyards & Winery

Matt Keck, Co-owner and Director of Operations, Prairie Berry Winery