Consumer Direct Sales (Track B): CRM at the Front Line

CRM at the Front Line. Advice from Hospitality on capturing quality data for your CRM efforts.  Hear from those who know best about capturing customer data.  Small or large tasting rooms with various events or offerings, these employees are tasked with the quality of your database. Think of their requirements before you build your database, and see true conversion happen.
 

Moderator: Susan DeMatei, CS, CSW, Marketing Consultant, Owner, Vinalytic

Panelists:  
Colleen Dray, Director of Hospitality, Round Pond

Vida Dion, VP of Consumer Sales, Crimson Wine Group 
Kristin Wastell, Visitor Center Manager, Ravenswood Winery