2011 Wine Industry Technology Symposiumâ„¢ Presentations

Social Media: Management & Measurement Strategies to Grow Your Fan Base & Engage your Fans
April Damron, Founder, Damron Marketing Panelists:
Michael Brito, Vice President of Social Media, Edelman Digital
Nat Komes, General Manager, Flora Springs Winery & Vineyards
Jessica LaBounty, Senior Marketing Manager, Benziger Winery

Free and Low Cost Technologies for Wineries
James Marshall Berry, Owner, JMB Web Consulting
Andrew Healy, Social Media Director, Vino Cartel

Business Intelligence - Best Practices
Heather Crawford, Director of IT, Amy's Kitchen
Morten Middelfart, Ph.D., CTO, TARGIT US, INC.
Chris Dillon, Information Systems Manager, Opus One
Neal Cram, Business Analyst, Don Sebastiani & Sons

Composite Business Process and Change Management - A Kiss and Make-Up Session for Both IT and the Business Area
Rob Celsi, Vice President of Corporate Services, Trinchero Family Estates
Adrienne Keeble Petersen, Consumer Goods Human Capital, Deloitte Consulting
Don MacKenzie, Industry Solution Principal, itelligence USA
Kathryn Brandt, Industry Solution Principal, itelligence USA
Melinda McAuliff, Communications Lead, Constellation Brands

Keynote Address: "The Vision and Technology Behind Thirsty Girl"
Leslie Sbrocco, Head Thirsty Girl;
Janet Fouts, Social Media Coach

Keynote Panel: The FBI on Social Networking
Smoke Wallin, Chairman & Founder of Pelican Brands, WITS Co-Chair
Joy Mihara-Meer, Special Agent, Federal Bureau of Investigation
Chris Hane, Director, Human Resources, Varian Medical Systems

Direct Sales: Outbound Telemarketing: Managing for Success
Tammy Boatright, President, VingDirect
Sonyia Grabski, Founder, DTCinsider
Susan Cole, Director of Consumer Marketing, Pezzi King Vineyards;
Bryan Gray, Director of Marketing & Sales Manager, St. Supery
Judd Wallenbrock, General Manager of Michel Schlumberger and Humanitus

Trade Sales & Marketing - Three Tier Collaboration - What Can We All Do Better?
John Collins, CEO, Great Vines
Michael Saitow, CIO & Sales Operations, MS Walker
Ian Griffith, Director, Ecommerce, Beverage Media Group
Tom Hatton, Strategic Account Executive, 1Sync
Joe Gregg, Vice President, IT and Business Process, St. Michelle Wine Estates
Stephen R. Arens, Director, Industry Engagement, GS1 US

Technology Leadership: Managing the Cloud
Greg Basara,IT Business Strategy, Constellation Brands
Roy Hardgrove, Vice President Technical Svcs., Constellation Brands
Aaron Bertram, Director Global Data Center, Constellation Brands
Oliver Then, Principal Sales Consultant, Oracle
Dwight Moore, Global Industry Director, salesforce.com

Emerging Trends in Direct-to-Consumer
Sonyia Grabski, Founder, DTCinsider
Rick Breslin, Founder, Hello Vino
Angelica de Vere, Vice President Direct to Consumer Marketing, Napa Destination Marketing Council
Stacee Cootes, Direct Sales Manager, Delectus Winery

Trade Sales & Marketing: Field Tools for Marketing & Sales
Heather Crawford, Director of IT, Amy's Kitchen
Lisa Mattson, Director of Communications, Jordan Vineyard and Winery
Cathy Huyghe, Founder, Red White Boston

Winery Operations — Blend Management Systems
Shokie Lopez, Vice President, IT, Wente Family Estates
Colin Funk, CIO, The Wine Group
Phil Bourke, Supply Transformation Manager, CI & Business Systems, Treasury Wine Estates
Joel Schipper, Master Principal Solution Architect, Oracle